What Happens To New Cars That Don't Sell? If youve ever driven by a car dealership and seen the rows and rows of brand new cars, youve probably wondered what happens to the ones that never get sold. Millions of cars are produced every year, not every car is sold. What happens to them? They dont give them away. If the price is reduced too much it reduces the sales volume of the newer more expensive models. With each vehicle representing $30,000 or more in retail pricing, the typical dealer doesnt want to keep these vehicles in stock. Brand-new cars, trucks, and SUVs that arent sold cant just sit on the dealer lot forever their investment in them is too high. It is natural for a consumer to ask the question, so what do they do with all those cars that sit and dont sell?